Most popular
/ month
/ month
Billed once a year
or /month billed yearly
Simple plans for every WhatsApp team.
Pick the plan that fits your team today and upgrade any time.
- -day free trial
- Broadcasts and templates
- AI credits every month
- Chatbot flows
- Your own number
Plans are being updated
Start a free trial or talk with our team about the right plan for you.
Prices in INR. WhatsApp message charges are billed separately per delivered message — see message rates.
Customers worldwide
Growing businesses run their WhatsApp on BullCRM
How pricing works
One plan for the platform. Pay-as-you-go for messages.
Two simple parts, so you only pay for the conversations you actually send.
1 · Your plan
A fixed monthly or yearly price.
Covers everything your team uses inside BullCRM: the shared inbox, users, WhatsApp numbers, contacts, AI credits, chatbot flows, templates, broadcasts and reports.
- Pick Starter, Growth or Enterprise
- Choose monthly or yearly billing
- Upgrade any time as your team grows
2 · Message credits
Pay only for messages delivered.
Meta charges per delivered message. You top up platform credits in INR and each message uses the rate for its category and destination market.
Order update sent to Utility
Rate per delivered message
→ Deducted from your platform credits
Live message rates
What one WhatsApp message costs.
Rates per delivered message in INR, by where your customer is. Pick a market to compare.
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Marketing
/ message
Offers, launches, re-engagement and broadcast campaigns.
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Utility
/ message
Order updates, reminders and alerts linked to something the customer did.
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Authentication
/ message
One-time passcodes for sign-in and verification.
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Service
/ message
Your replies when the customer starts the conversation.
Authentication to international numbers: / message
Pricing questions, answered
Is there a free trial?
Yes. Every new workspace gets a -day free trial with full access to WhatsApp Hub. Pick a plan when you are ready to continue.
What does the plan price cover?
Your plan covers the WhatsApp Hub platform: team inbox, users, WhatsApp numbers, contacts, AI credits, chatbots and automation flows, templates, broadcasts and reports. The limits for each plan are listed on its card.
Are WhatsApp message charges included?
No. Meta charges per delivered message, so messages are billed separately from your plan through platform credits in INR. The price depends on the message category (Marketing, Utility, Authentication or Service) and the destination market.
Do I need my own WhatsApp Business Account?
Yes. You connect your own Meta Business Portfolio and WhatsApp Business Account, so your number, brand and customer data stay yours.
What if I need more users, numbers or a custom setup?
Talk to our team. We can recommend the right plan or set up a custom plan for larger teams.
Are customer service replies free?
Yes, up to a limit. Each WhatsApp number gets free service messages a month; after that, service replies use the Service rate for the destination market. Unused free messages do not roll over.
Are customer service replies free?
Yes. Replies inside the 24-hour customer service window stay free until (UTC). After that, each number gets free service messages a month before the Service rate applies.
What about chats that start from Click-to-WhatsApp ads?
When a customer messages you from a Click-to-WhatsApp ad, the conversation stays free for hours, and it does not use up your monthly free service messages.
Can I pay yearly?
Yes. Yearly billing saves up to % compared with paying monthly. Switch between Monthly and Yearly above to compare.
Meta Business Partner
Not sure which plan fits?
Start free and see WhatsApp Hub with your own team, or talk to us and we'll recommend the right plan.